STORY BEHIND THE BRAND
HOW DID IT START
INCH2 was founded by Olga and Edward Peterson. Olga as promising young architect and Edward with an expertise in online marketing started the brand with only five styles which grew into a wide range of highly desired products with an ever-growing audience of supporters and devoted customers around the globe in just a couple of years.
The beginning of the story started out of alliance with a small shoemaker workshop in Riga, which handcraft just a few pairs per day. An evolution and development of new creative designs, had attracted thousands of satisfied customers from all parts of the world
We had to start a challenging journey in a search of different manufacturers in Italy, Portugal and France. It was a time full of trials and adventures.
RECOGNITION BY A GLOBAL FASHION COMMUNITY AND BUILDING WELL-MADE FOUNDATION
Combination of engaging alluring style and exquisite quality with digital competence were the foundation where a success of the story came from. Eye-catching, refined designs of INCH2 had propelled the brand to be recognized all around the globe and had achieved support of 600’000+ committed followers on Facebook and Instagram.
Setting sales records one after another to meet growing demand was not only a well-desired turn of events, but it also brought a major challenge for the team, as it was and still is crucial to sustain the highest quality of our styles and stay true to our price tag.
MANUFACTURING EXTENDED TO THE BEST EUROPEAN SHOEMAKERS
As by far not all the manufacturers were able to keep up to a high level of our requirements , ultimately we have successfully settled with a few exceptionally skilful craftsmen.
The same manufacturers produce for some of the most well-known luxury brands.
KEEPING ON WITH A GROWTH AND A TRUE STYLE OF THE FASHION ACE
The fast expansion of suppliers network was really demanding and the achievement that has followed was not an easy task to accomplish, giving the level of challenges appeared to be high indeed. Our products had been praised by the most fashionable audience, and now we are truly glad and proud to offer the excellent design and quality shoes to all of our fans around the globe. We are constantly perfecting enjoyable wearing experience, this is an ongoing journey that will never stop. We adore the possibility to learn from our customers – their preferences, their feeling of beauty and style.